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Laure Brosseau

Who I am

Product Marketing with a business perspective.

I've always been driven by curiosity.

Understanding how customers think. How products create value. How businesses grow.

That curiosity has taken me across Customer Support, Pre-Sales, Product Marketing and Strategic Projects, giving me a unique cross-functional perspective on how B2B SaaS companies scale.

During my 10 years at Akeneo, I built the Product Marketing function and led high-impact go-to-market initiatives. As the company scaled, I also partnered with executive leadership on strategic programs that contributed to more than €25M in ARR.

Today, I combine Product Marketing expertise with a broader business perspective to connect customer insights, product strategy and go-to-market execution, helping leadership teams make better decisions and turn strategic priorities into measurable business outcomes.

MY JOURNEY

A path shaped by curiosity and impact.

Customer Support

Starting with the customer

Learn to listen, troubleshoot and understand the real problems behind customer requests. Later, build and scale a Support team and learn how customer feedback can shape better products, processes and experiences.

Pre-Sales

Understanding the market

Understand customer needs and pain points, translate complex product capabilities into business value.

Product Marketing

Driving go-to-market

Build Product Marketing capabilities, shape positioning and messaging, launch products and support adoption and growth.

Strategic Projects

Connecting strategy and execution

Lead cross-functional initiatives, executive programs and strategic transformation, analyze customer and market data to make better informed decisions.

Each step deepened my understanding of customers, prospects, and products and what it takes to drive growth. It's a journey that continues to fuel my passion every day.

WHAT I BRING

Where I create impact.

My experience combines Product Marketing, customer insight and strategic execution to help B2B SaaS companies scale with clarity and measurable business impact.

Strategic Growth

Helping leadership identify growth opportunities and turn strategic priorities into measurable business outcomes.

Go-to-Market

Building positioning, launches and growth programs that accelerate adoption and commercial success.

Strategic Programs

Driving cross-functional execution through strategic programs, KPIs and executive decision-making.

Customer & Market Insights

Turning customer feedback, market signals and competitive insights into better product, GTM and business decisions.

HOW I WORK

Connecting insights, strategy and execution.

Customer-obsessed

I start with customers and market signals to shape sharp positioning and relevant strategies.

Cross-functional

I partner across teams to align priorities and turn strategy into impactful execution.

Results-driven

I focus on what matters: adoption, growth and measurable business outcomes.

Looking forward to what's next

Looking for my next Senior Product Marketing or PMM Lead opportunity, helping ambitious B2B SaaS companies turn strategy into growth.

Let's connect