PORTFOLIO
My Work
A selection of initiatives, ideas and projects where I turned strategy into impact and shared what I learned along the way.
€10M+ ARR migrated
I led a strategic program to migrate PaaS and On-Prem customers to SaaS to support Akeneo's acceleration to a SaaS-first business model.
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€8M+ ARR generated
I designed Akeneo's first Product-Led Growth motion and accelerated product adoption through an optimized free trial experience.
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€5M+ ARR generated
Akeneo had thousands of Open Source free users, I designed the company's first program to identify Enterprise-ready users and convert them into paying customers.
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+22% Win rate increase
I built a global competitive intelligence and win-loss program to turn customer insights into strategic decisions.
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Great Positioning Starts with Customer Insights
Great positioning doesn't start with brainstorming. It starts with customer insights. Here's how customer conversations helped shape Akeneo's Product Experience Management positioning.
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Why Win-Loss Analysis Is One of the Most Powerful Growth Levers
How structured win-loss analysis helps Product Marketing, Product, Sales and Revenue Operations uncover the real reasons behind buying decisions and accelerate growth.
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Looking forward to what's next
Looking for my next Senior Product Marketing or PMM Lead opportunity, helping ambitious B2B SaaS companies turn strategy into growth.
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