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Laure Brosseau

PORTFOLIO

My Work.

A collection of work, ideas and projects from 15+ years building and scaling B2B SaaS companies. From product launches and growth programs to the lessons, frameworks and tools I’ve developed along the way.

SAAS TRANSFORMATION

Move PaaS and OnPrem customers to SaaS

€10M+ ARR migrated

I led a strategic program to migrate PaaS and On-Prem customers to SaaS to support Akeneo's acceleration to a SaaS-first business model.

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PRODUCT-LED GROWTH

Launching Akeneo's First Free Trial

€8M+ ARR generated

I designed Akeneo's first Product-Led Growth motion and accelerated product adoption through an optimized free trial experience.

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DEVELOPER COMMUNITY

Monetizing Akeneo's Open Source Community

€5M+ ARR generated

Akeneo had thousands of Open Source free users, I designed the company's first program to identify Enterprise-ready users and convert them into paying customers.

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WIN-LOSS & POSITIONING

Competitive Intelligence & Win-Loss Analysis

+22% Win rate increase

I built a global competitive intelligence and win-loss program to turn customer insights into strategic decisions.

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Scaling

How Scaling Changes Organizations

Aug 16, 2026 • 9 min read

What I learned about decision-making, priorities and execution while growing with two B2B SaaS companies.

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Product Marketing

Great Positioning Starts with Customer Insights

Jun 30, 2026 • 3 min read

Great positioning doesn't start with brainstorming. It starts with customer insights. Here's how customer conversations helped shape Akeneo's Product Experience Management positioning.

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Product Marketing

Why Win-Loss Analysis Is One of the Most Powerful Growth Levers

Apr 14, 2026 • 4 min read

How structured win-loss analysis helps Product Marketing, Product, Sales and Revenue Operations uncover the real reasons behind buying decisions and accelerate growth.

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AI-Assisted Framework

Battlecard Generator

A repeatable framework and AI prompts to turn competitive research into sales-ready battle cards in minutes.

View on GitHub

AI Skill

Buyer Persona Builder

An AI skill that researches public sources to build buyer personas in hours, not weeks.

View on GitHub

AI Skill

Win-Loss Intelligence Analyzer

Turn raw, fragmented CRM and deal data into structured Win-Loss analysis, competitive insights and customer interview priorities.

Private project 🔒

Looking forward to what's next

Looking for my next Senior Product Marketing or PMM Lead opportunity, helping ambitious B2B SaaS companies turn strategy into growth.

Let's connect