Articles
These articles explore the challenges of scaling B2B SaaS companies through the lens of Product Marketing, Go-to-Market strategy, Customer Insights and Strategic Operations.
They combine practical frameworks with lessons drawn from 15 years of experience across multiple stages of growth.
30 Jun 2026
Great positioning doesn't start with brainstorming. It starts with customer insights. Here's how customer conversations helped shape Akeneo's Product Experience Management positioning.
14 Apr 2026
How structured win-loss analysis helps Product Marketing, Product, Sales and Revenue Operations uncover the real reasons behind buying decisions and accelerate growth.
Looking for my next Senior Product Marketing or PMM Lead opportunity, helping ambitious B2B SaaS companies turn strategy into growth.
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