16 Aug 2026
How Scaling Changes Organizations
What I learned about decision-making, priorities and execution while growing with two B2B SaaS companies.
B2B SaaS
Strategic Projects
Scaling
Growth
Read more →Articles
Sharing what I've learned building and scaling B2B SaaS.
These articles explore the challenges of scaling B2B SaaS companies through the lens of Product Marketing, Go-to-Market strategy, Customer Insights and Strategic Operations.
They combine practical frameworks with lessons drawn from 15 years of experience across multiple stages of growth.
What I write about
Product Marketing
Go-to-Market
Customer Insights
Strategic Operations
Scaling
AI & Automation
Latest articles
30 Jun 2026
Great Positioning Starts with Customer Insights
Great positioning doesn't start with brainstorming. It starts with customer insights. Here's how customer conversations helped shape Akeneo's Product Experience Management positioning.
Go-to-Market
Strategy
Positioning & Messaging
Read more →14 Apr 2026
Why Win-Loss Analysis Is One of the Most Powerful Growth Levers
How structured win-loss analysis helps Product Marketing, Product, Sales and Revenue Operations uncover the real reasons behind buying decisions and accelerate growth.
Go-to-Market
Revenue Operations
Competitive Intelligence
Read more →Looking forward to what's next
Looking for my next Senior Product Marketing or PMM Lead opportunity, helping ambitious B2B SaaS companies turn strategy into growth.
Let's connect