Case studies
Selected Strategic Initiatives
These projects represent some of the work I'm most proud of.
Each one tells the story of a business challenge, the cross-functional collaboration behind it, my contribution and the measurable impact it created.
Move PaaS and OnPrem customers to SaaS
As Akeneo accelerated its transition to a SaaS-first business model, I designed and led a strategic program to migrate legacy PaaS and On-Prem customers to SaaS while protecting recurring revenue.
Business impact
€10M+
ARR migrated to SaaS
02Monetizing Akeneo's Open Source Community
Akeneo had thousands of Open Source free users, I designed the company's first program to identify Enterprise-ready users and convert them into paying customers.
Business impact
€5M+ ARR generated
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03Building Akeneo's Growth Edition
Designing and launching a new mid-market offering to bridge the gap between Open Source and Enterprise.
Business impact
€2.5M+ ARR generated
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04Launching Akeneo's First Free Trial
I designed Akeneo's first Product-Led Growth motion and accelerated product adoption through an optimized free trial experience.
Business impact
€8M+ ARR generated
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05Competitive Intelligence & Win-Loss Analysis
I built a global competitive intelligence and win-loss program to turn customer insights into strategic decisions.
Business impact
+22% Win Rate increase
Read the case study →Looking forward to what's next
Looking for my next Senior Product Marketing or PMM Lead opportunity, helping ambitious B2B SaaS companies turn strategy into growth.
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