26 Jun 2026
Building Akeneo's Growth Edition
Designing and launching a new mid-market offering to bridge the gap between Open Source and Enterprise.
The Challenge
Bridging the gap between Open Source and Enterprise
Customer conversations and market feedback revealed a growing gap in Akeneo’s product portfolio.
Many mid-market companies had outgrown the free Open Source Community Edition but weren’t yet ready for the Enterprise offering, leaving an underserved segment with no solution tailored to their needs.
The Approach
What we did
Shape the go-to-market strategy
Working closely with Product, Sales, Marketing and Partner teams, I played a key role in shaping the go-to-market strategy for what became Akeneo Growth Edition.
Define positioning and packaging
I contributed to defining the positioning, messaging, value proposition, ideal customer profile, pricing and packaging, ensuring the offer clearly differentiated itself from both Community Edition and Enterprise Edition.
Design the buyer and customer journey
Beyond the offer itself, I designed the buyer and customer Journey for the Commercial segment, created sales enablement materials including playbooks, battle cards, feature comparison guides and presentations, and collaborated with Marketing to update the website, messaging and lead generation assets.
Create upgrade paths
I also defined migration paths to help customers naturally evolve from Growth Edition toward higher-value Enterprise plans.
The Outcome
Results
€2.5M+
ARR generated within two years
New segment
Successfully opened a new mid-market segment
Tiered strategy
Strengthened Akeneo's product packaging
Upgrade paths
Improved expansion paths across the portfolio
Key Takeaway
Successful product launches don't start with features.
Successful product launches don’t start with features.
They start by identifying an underserved customer segment, understanding its needs, and designing an offer that creates value for both customers and the business.